Merits of Google Penguin 4.0 Update
The google search engine has been quiet for the past few years. There have been a number of changes which include the following. There has been a significant change in the SERP layout and there has been a great change considering the fact that there are mobile friendly updates. Panda and Penguin on the other hand have been as peaceful as possible. But anyway at the end of the day google has done it again in coming up with the successful update version pf Penguin 4.0 version. These changes affect a lot of things in terms of how the search engines operate. This therefore calls for those who are working a hand closer to SEO to make sure that they understand how it works.
These changes are very important when it comes to the penguin 4.0 update. There is truth in saying that Penguin 4.0 is one and part of algorithm in googles core. Webmasters and SEOs are very happy due to this case. The changes in this case can be made in a more faster rate than it was before. Your site changes are the changes in this case. To see your site recovery it will not be necessary for you to wait for another Penguin rollout. For the positivity in websites and SEOs this is very advantageous.
The new method in which Penguin 4.0 handles the spam links is very significant and one other thing that makes webmasters and SEOs very happy. There is so much to worry about in as much as search engine ranking is in question. There is no doubt that your rankings will not go down as it was I the past due to the google Penguin 4.0 update. The fact that it would demote the whole site has been replaced by it devaluing the sent links. This will help shift the focus from the destructive links sent to the site to the marketing strategies that the SEO is supposed to actually be doing. And still the disavow file is working which you can use to discover penguin issues.
Another important advantage is the fact that SEOs may be able to gain legitimacy. In the past years it has been a market strategy by SEOs saying that they can give you a lot of rankings in just a day. But for those who understand the SEO complexity understand that this is not a guarantee. There is no way you can be assure that you will be at the top of the ranking in less than a day.
The search engine will know how they made your site better in the long run. The greatest thing about penguin 4.0 update is that it can show the difference between a good SEO and a bad one. Both the site and the SEO will lose a lot when an SEO company use black hat tricks on a site.